Scary pictures on cigarette packs, ever increasing taxes, zone restrictions... Governments across the world have tried many tricks to discourage smoking. But do they work?
Say What You Like
Labels like Tobacco smoke can kill babies have been put on cigarette packs for years. But only some countries take note. In Canada, a study found they were widely read and the odds were 1:11 that the smokers would quit. But in China, 70 percent of consumers were numb to those labels. The tradition of gifting cigarettes as a sign of respect and love continued unabated.
(This story appears in the 03 July, 2009 issue of Forbes India. To visit our Archives, click here.)