Lee and Andrade explains how fear influences financial decisions making
Watching a horror movie can scare you into selling your stocks earlier than you would have otherwise. That’s the frightening evidence shown in a series of studies by Associate Professor Eduardo Andrade and Chan Jean Lee, a PhD candidate, both in the Haas Marketing Group.
[This article has been reproduced with permission from Haas Research, published by the University of California, Berkeley's Haas School of Business]