A new generation of business leaders is finding innovative and profitable ways to bring about positive change in the world. In the book Purpose and Profit, George Serafeim offers a roadmap for people at every career stage who seek to align their professional aspirations with their personal values
A dozen years ago, Harvard Business School Professor George Serafeim wondered why some companies operated with an eye toward the greater good, while most did not.
Back then, he always got the same response: Corporate leaders thought social and environmental practices were “soft,” little more than a drag on business. When he told colleagues about his interest in researching companies focused on corporate social responsibility, some expressed skepticism because there were so few to study.
This article was provided with permission from Harvard Business School Working Knowledge.