What will it take to win the collaboration app wars: massive scale or a loyal following? A case study by David Yoffie digs into the intense competition between Microsoft Teams and Salesforce's Slack
When COVID-19 forced companies to send employees home two years ago, newly remote workers largely reconnected on two collaboration apps: Slack and Microsoft Teams.
The pandemic propelled Slack beyond its core following in the technology industry and piqued the interest of cloud computing giant Salesforce, which acquired the firm in 2021. Microsoft, meanwhile, was finally able to draw users to Teams, the free business communication platform it introduced in 2017 as part of Office 365.
This article was provided with permission from Harvard Business School Working Knowledge.