With the specter of recession looming, many worried founders and executives are aggressively shoring up cash. But shrewd entrepreneurs are using these six tactics instead to gain advantage, says Jeffrey Bussgang
For the past six months, there has been a lot of handwringing about the market downturn. Most everyone has been advising entrepreneurs to marshal their capital, cut costs, and extend their runway. In essence, play defense.
This article was provided with permission from Harvard Business School Working Knowledge.