The rapidly developing field of behavioral ethics has described a decision-making process whereby we recognize what we should do
Think back to recent events when people making unethical decisions grabbed the headlines. How did auditors approve the books of Enron and Lehman Brothers? How did feeder funds sell Bernard Madoff's invesments? We would never act as they did, we think. We operate under a higher standard.
Book excerpt from Blind Spots: Why We Fail to Do What's Right and What to Do about It. Preparing to Decide: Anticipating the "Want" Self
This article was provided with permission from Harvard Business School Working Knowledge.