Some platforms offer certain features that help those who need it most, along with other features that offer help to those who need it least
Over the past decade, socially-focused websites have attracted hundreds of millions of users and changed the social fabric in fundamental ways. The likes of eHarmony and Match.com enable us meet new people. Platforms including Facebook, Path, and Zynga help us strengthen relationships with people we already know. The functionality of these businesses is clear, but their immense popularity can be perplexing. After all, people managed to get married and maintain friendships for eons before the Web ever existed.
This article was provided with permission from Harvard Business School Working Knowledge.