Science can assist us in becoming more skillful choosers, but at its core, choice remains an art
Decision-making, at its heart, involves a series of choices. Neuropsychologists tell us that the human brain can comfortably deal with only a limited number of alternatives (seven plus or minus two, according to a number of studies). Fields like decision theory were developed to help humans organize their thinking so that alternative actions could be arrayed according to their attractiveness, expressed in quantitative terms.
This article was provided with permission from Harvard Business School Working Knowledge.