A potential link between the disappointing box-office receipts and intellectual property (IP) law
In 2007, Sony Pictures became the first multinational studio to enter the India film business known as Bollywood with its $7 million film Saawariya. The movie grossed only $9 million. That same year, Walt Disney Pictures collaborated with Yash Raj Studios, one of India's leading production houses, to make the $3.5 million Roadside Romeo. The first-of-its-kind animated Hindi movie barely broke even.
This article was provided with permission from Harvard Business School Working Knowledge.