When it comes to implementing science in retailing, the 'missionary' is more important than the scientist
Whether you sell widgets, designer fashions, or life-saving drugs, mastering the art and science of better analytics can set you ahead of your competitors, according to HBS professor Ananth Raman and Wharton professor Marshall Fisher.
Book excerpt from The New Science of Retailing: How Analytics Are Transforming the Supply Chain and Improving Performance
This article was provided with permission from Harvard Business School Working Knowledge.