Research by Christopher Marquis shows that a company's degree of social responsibility is affected by a surprising factor—the language it uses to communicate
We've heard that Eskimos have 100 words for snow—a common way of expressing how language affects the way we see the world. Whether or not that particular example is true, cultural linguists have long theorized that the words a particular group of people have at their disposal influences how they categorize the world, emphasizing some values or activities over others.
This article was provided with permission from Harvard Business School Working Knowledge.