People focused a higher percentage of their spending on ice cream (and other 'want' groceries) when placing orders for delivery in the near future
Like having both an angel and a devil whispering advice in our ears, consumers often wrestle with the "want" versus "should" decision. Yes, I want to purchase that chocolate bar, but I should snack on granola instead. Yes, I want the gleaming red Ferrari, but given my budget, I should purchase the used Toyota Camry.
This article was provided with permission from Harvard Business School Working Knowledge.