So universal is the appeal of Reader's Digest that even the socialist and inward-looking India of 1950s couldn't resist it
When it comes to stories of gritty survival and of courage in the face of adversity, nobody tells them better than Reader’s Digest. However, the one story that the world’s most popular magazine hasn’t told is its own: The magazine’s Indian edition that thrived amid a ban on foreign media and bursts of socialism as well as anti-American sentiment.
(This story appears in the 09 October, 2009 issue of Forbes India. To visit our Archives, click here.)