The lighter, cheaper version of the published word turns 75 this year, and it remains the lifeline for many writers and publishers
It was the year 1966, and Paul McCartney wrote a song called Paperback Writer. It was about a writer who was desperate to get his work published. As it was then, so it is now. As it turns 75, the paperback book remains the sure way for a writer to reach the masses.
(This story appears in the 02 July, 2010 issue of Forbes India. To visit our Archives, click here.)