Jugaad 2.0 is about acquiring the mindset of frugality and flexibility
You've probably heard about Mitticool, the clay refrigerator from Gujarat, and Revolo, the plug-in system from KPIT Cummins that gives the benefits of a hybrid car. It’s likely you’ve learnt that Embrace, the infant warmer that originated from Stanford’s class of Entrepreneurial Design for Extreme Affordability, is now sold in India and elsewhere for one hundredth of the cost of incubators sold in Western markets. It’s also likely that you may have ranked these as low-cost solutions that smack more of improvisation than patent-toting innovation that modern businesses have built their edifices on.
(This story appears in the 06 July, 2012 issue of Forbes India. To visit our Archives, click here.)