New insights into the benefits of being ‘green’ have coincided with a much stronger public awareness of environmental problems, an urge to counter environmental destruction, and work towards a more ‘sustainable’ economic model
A look into any newspaper reveals a plethora of problems that vie for the distinction of ‘most pressing issue.’ One of these – currently outshone by concerns about global financial systems, recession, and currency wars – is that of how we, as society, managers, or firms, treat the natural environment.
[This research paper has been reproduced with permission of the authors, professors of IE Business School, Spain http://www.ie.edu/]