Organisations headed by leaders who value and commit to being active enablers of consistent communication perform with ease and can face any crisis confidently
When I wrote about Image building in my last opinion piece for Forbes India, the power of communication and its strategic use by the armed forces were highlighted. Today, as the world witnesses an evolving crisis between Russia and Ukraine, communication, especially channels on social networks are becoming spaces that create, collaborate and convey much information.
Through this tri-series thought leadership article, I emphasise the role played by government communication in times of crisis situations like this and reflect on how world leaders can set examples for business organisations to follow when faced with a crisis.
[This article has been published with permission from IIM Bangalore. www.iimb.ac.in Views expressed are personal.]