Five big issues facing global companies
What sort of business worries keep senior global executives awake at night?
Right now, of course, the health of the global economy and unpredictable exchange rates are top of the list. But in my conversations with business leaders around the world, I’m also hearing that more and more marketing-related issues are taking up senior management time.
[This article has been reproduced with permission from IMD, a leading business school based in Switzerland. http://www.imd.org]