Where the rest of the world might see a problem, the entrepreneurs turns the problem upside down to convert it into an opportunity
Heaps of garbage. Rotting agricultural waste. Litter. And not just a little bit. Europe alone generates 1.8 billion tonnes of waste each year. If that number seems too big to get your arms around then consider this; your personal annual contribution alone is 3.5 tons. This is a problem on the scale of, and in many ways connected to, global warming. While many look at waste as difficult at best, and perhaps revolting at worst, the expert entrepreneur sees the starting point of opportunity. Appreciating this inversion offers insight into of the significantly different way expert entrepreneurs view the world as compared with the general population of managers in business - a unique perspective that gives expert entrepreneurs an advantage in turning problems into money.
[This article has been reproduced with permission from IMD, a leading business school based in Switzerland. http://www.imd.org]