Internal obstacles are major "sticking point" to implementing business cases for sustainability within corporate organizations
Lack of interest from investors is a key factor. So too is inconsistent customer demand. But some of the biggest barriers facing companies that are trying to roll out sustainability strategies come not from outside, but from within their own business.
These internal obstacles take the form of knowledge gaps, fixed and short-term mindsets, and an absence of incentives for managers to change behaviors.
[This article has been reproduced with permission from IMD, a leading business school based in Switzerland. http://www.imd.org]