Adi Godrej used the economic slowdown as a window to rethink the group's strategy and boost the coolness quotient of the brand
Walking into the 112-year-old Godrej group’s sprawling campus in Mumbai’s Vikhroli, one can clearly see that a makeover is underway. Staffers at Godrej Consumer Products are settling into their new all-glass office, with bubble-gum pink and acid green artwork and exposed industrial pipes.
(This story appears in the 20 November, 2009 issue of Forbes India. To visit our Archives, click here.)