Measure the success of a business not only by the financial and economic value it creates for shareholders, but also the impact it makes in the lives of the people and in the communities it operates
Businesses cannot simply operate in societies that are plagued with extreme poverty and where the environment is severely degraded. It is important for businesses to build in solutions to these challenges in their business strategies for their long-term viability and survival.” That’s according to Fernando Zobel de Ayala, who is President and Chief Operating Officer of Ayala Corporation, and concurrently Chairman of Ayala Land, the largest real estate company in the Philippines.
[This article is republished courtesy of INSEAD Knowledge, the portal to the latest business insights and views of The Business School of the World. Copyright INSEAD 2024]