What Zipcar and LiveOps share in their achievements is not some breakthrough in their services but innovation within their business and operating models
Business models help support strategic goals, but too often executives don't inject them with the necessary dose of creativity to bring about real success, according to new research by two INSEAD professors.
[This article is republished courtesy of INSEAD Knowledge, the portal to the latest business insights and views of The Business School of the World. Copyright INSEAD 2024]