Harnessing the Power of the World's Fastest Growing Economy should resonate with those still thinking about hedging their bets on China
Is it too late for multinationals to enter China right now? Not so, according to Edward Tse, Booz & Company’s senior partner and chairman for Greater China.
“I think for many companies, China is such an important market that it’s never really too late ... If you're a late entrant, you need to really find a unique value proposition that is differentiated against your competition. So by no means China is going to be an easy place to enter or to do business,” he told INSEAD Knowledge shortly before speaking to MBA students at the school’s Asia campus in Singapore.
Considering that international interest in the Chinese market has not waned, Tse’s latest book, ‘The China Strategy: Harnessing the Power of the World’s Fastest Growing Economy’ should resonate with those still thinking about hedging their bets on China.
[This article is republished courtesy of INSEAD Knowledge, the portal to the latest business insights and views of The Business School of the World. Copyright INSEAD 2024]