New INSEAD research shows that indeed if you want something done, give it to a busy person. But how long can that formula work for?
It is an experience everyone has had: an otherwise pleasant dining experience ruined by poor service. It takes five minutes just to get the waiter’s attention to take your order, then more waiting for the food to show up. When you need a glass of water to wash down your lunch, the waiter is nowhere to be found. Fed up with all the waiting, you decide to forget about dessert to avoid yet more waiting, and ask for the bill. You leave dissatisfied, and the restaurant lost out on dessert sales. And possibly a customer – you – to boot.
[This article is republished courtesy of INSEAD Knowledge, the portal to the latest business insights and views of The Business School of the World. Copyright INSEAD 2024]