Sustainability. Can it become a central part of corporate strategy? Today, the answer is: it had better be
Not only will sustainability be a part of corporate strategy, for the next 50 years it will be the centrepiece. That’s according to Paul Kleindorfer, The Paul Dubrule Chaired Professor of Sustainability Development at INSEAD, who adds that we no longer have a choice. “We are now nearing seven billion people on the planet, about four billion of them surviving on less than two dollars a day, with water and other shortages very clearly imminent.”
[This article is republished courtesy of INSEAD Knowledge, the portal to the latest business insights and views of The Business School of the World. Copyright INSEAD 2024]