The gig economy is becoming the preferred choice for professionals and organisations. However, concerns about the inherent uncertainty of gig work loom large. How can individuals prepare and adapt to thrive in this booming economy?
'Gig work', generally, refers to task-based work where individuals take on specific or specialised roles on a temporary or freelance basis. Although it is not a new phenomenon and has traditionally been associated with artisans, craftsmen, and blue-collar workers, the latest technological advancements and the swift expansion of digital marketplaces have actively opened avenues for white-collar professionals to engage in the gig economy across varied sectors.
A recent report indicates the increasing acceptance of professional gig work by both professionals and organisations. More than 60 percent of professionals are opting for gig work, and over 50 percent of organisations are actively seeking gig professionals. Â
[This article has been reproduced with permission from the Indian School of Business, India]