While it is hard to innovate successfully in the first place, it is harder still to continue innovating successfully. But proper planning and execution can become the keys to sustained innovation
Innovation is among the top three priorities for three-quarters of the compa-nies surveyed by BCG in 2021. However, only half of them have been able to take any definitive steps towards it, highlighting what is called the readiness gap in the industry. While a lot has been discussed, debated, and documented about the ways to achieve that elusive elixir of growth that is innovation—from fostering creativity to celebrating failures to supporting open culture—little has been said about the difficulty of being innovative.
[This article has been reproduced with permission from the Indian School of Business, India]