Companies, take note—emotions like anger, fear, and anticipation can impact what ends up in consumers' shopping carts
Emotions can have a big impact on how consumers think and behave—often in ways you would never expect.
Here’s a roundup of some of our favorite findings on how emotions like anger, fear, disgust, and anticipation can shape what ends up in our shopping carts and on our calendars.
[This article has been republished, with permission, from Kellogg Insight, the faculty research & ideas magazine of Kellogg School of Management at Northwestern University]