Adding operational data leads to better retail performance predictions than those made by Wall St. Equity analytics, new research finds
One of the most common statistics used by Wall St. analysts to predict future sales for publicly-held retailers is by examining past sales performance. While that type of information is, in fact, helpful for predicting future performance, previous sales histories typically fail to incorporate how sales were achieved.
[This article has been reproduced with permission from research from the UNC Kenan-Flagler Business School: http://www.kenan-flagler.unc.edu/]