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Anti-Donald Trump ads: Nike, others just doing it

Before Nike's new ad campaign with NFL quarterback Colin Kaepernick, other brands like Airbnb and Smirnoff ran ads protesting the Donald Trump administration

Kathakali Chanda
Published: Sep 9, 2018 09:49:03 AM IST

Nike’s new ad campaign has Colin Kaepernick, the NFL quarterback who knelt during the US national anthem to protest against racial inequality. Some other anti-Trump ads:

Airbnb: Ran ad against US President Donald Trump’s anti-immigrant policies and dubbing Haiti, El Salvador and Africa ‘s**thole’. The ad read “we believe no matter where you are… we all belong.”

Patagonia: Outdoor apparel company wrote on its homepage ‘The President stole your land’ to protest against Trump’s plan to scale back allotment of protected land.

Dove: Poked fun with its campaign #AlternativeFacts, a reference to the term coined by the administration to explain false claims about presidential inauguration attendance. Among other things, the ad said, the new Dove antiperspirant “boosts your Wi-FI signal”, “rhymes with orange”, “raises your IQ by 40 points”.

Smirnoff: Following allegations of the administration’s collusion with Russian President Vladimir Putin's regime, vodka company starts ad campaign: “Made in America. But we’d be happy to talk about our ties to Russia under oath.”

(This story appears in the 30 November, -0001 issue of Forbes India. To visit our Archives, click here.)

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