Naini is a writer at Forbes India, who likes to dabble in storytelling across all forms of media. She writes on various topics ranging from innovation and startups to cryptocurrency and agricultureâanything and everything that makes for an interesting story. Before her stint at Forbes India, she worked for close to a year at Outlook Business. With five years of work experience, she co-produces Forbes Indiaâs video series âFrom The Fieldâ and hosts the podcast âTeenpreneursâ. She also emcees at events and moderates panel discussions from time-to-time. Naini is a part of Forbes Indiaâs digital team, also handles Forbes Indiaâs Instagram account and helps plan events. An avid learner, she has completed her PGDM in Journalism from Xavier Institute of Communication and Bachelorâs of Mass Media from Sophia College for Women in Mumbai. Be it at work or home, you will not find her working without her headphones and work playlist. She loves trekking and travelling, experimenting in the kitchen, watching films and reading.
Convergence is one of the most-talked-about subjects in the media and entertainment industry. Companies that previously offered only technology and distribution are now looking at content too.
PwC’s latest Global Entertainment and Media Outlook 2018-2022 looks at a five-year consumer and advertiser spending data and makes a five-year forecast for 15 entertainment and media segments, across 53 countries.
Sectors such as broadcast TV advertising revenue show a stagnant or declining revenue growth, with an estimated compound annual growth rate of 2.3 percent from 2017-2022. CAGR for internet ad revenue is pegged at 8.7 percent in 2017-22.