The actor-turned-entrepreneur speaks to Forbes India about looking for gaps in the market, her investment philosophy and plans for her newly launched haircare brand Anomaly in India
Right before the pandemic hit, in 2019, actor, investor, entrepreneur Priyanka Chopra met with Maesa, a beauty incubator. Soon after, Anomaly Haircare was born. “There was no ‘aha moment’ for when I decided to launch a brand, it just evolved into an idea,” she recalls.
During the research and development process, Chopra recalls going to multiple stores and buying dry shampoos. “I really tried to find dry shampoos that don’t leave that white residue, that smell amazing and still give you that freshness,” she says. Unfortunately, she came across no such perfect product at an affordable price.