Having worked in the field for 23 years, Kainaz Karmakar, chief creative officer of Ogilvy India, has won 40 accolades for her out-of-the-box, brave and innovative approach to advertising
Right out of college in 1999, having graduated in psychology, Kainaz Karmakar was a stranger to advertising. “I stumbled upon advertising,” says the chief creative officer (CCO) of Ogilvy India. When plans to study abroad didn’t materialise, she was exploring options. “Back then, there were broadly two aspects to advertising, art direction and copywriting, and while I loved writing, I didn’t have the knowhow of the craft,” she adds. “It’s been 23 years since my first stint, and I’ve never wanted to do anything else.”
(This story appears in the 16 December, 2022 issue of Forbes India. To visit our Archives, click here.)