Kusha Kapila is riding the popularity wave on social media with her hilarious and relatable content. She's now making her presence felt on the big screen and streaming platforms with multiple roles
Kusha Kapila is amused every time her name is butchered by those who fail to pronounce it correctly. It gives me immense joy, she says. And yet, it is her name that has made her an internet sensation and given perks such as free entry for a gig to seven of her friends in Goa recently. “Someone had watched my content… the tickets cost ₹5,000 to ₹10,000 per person,” she laughs aloud. “Honestly, if I can brag in front of my friends… that is my greatest achievement. I just want to be a hero in front of my childhood friends because they think I am useless,” she continues, self-deprecatingly.
A former junior fashion editor and entertainment writer at Times Internet’s iDiva, Kapila is today a digital content creator and influencer with 2.8 million followers on Instagram. Her funny takes on relatable people and scenarios have helped her ride the popularity wave on social media. And she is enjoying her moment in the sun by latching on to other creative opportunities: Acting in films and web series, hosting shows and appearing as a judge on them.
(This story appears in the 16 December, 2022 issue of Forbes India. To visit our Archives, click here.)