In India, TV sets still have a bright future. According to research conducted by NielseniQ for Amazon, 78 percent of those surveyed prefer to watch streaming content on their TV
When it comes to watching content available online, such as on streaming platforms, people in India have a strong preference for their TV screens. Nearly eight in ten viewers choose this way to watch, and their preference for a TV screen over a phone or computer can be explained by the better picture and sound quality.