Advent calendars trace their roots to Germanic traditions and have become a powerful marketing tool over the last century, with just about anything and everything finding success in this mini-serial format
Tick tock, tick tock... Just a few more days of waiting before people will get to open the first window of their advent calendar. The tradition has become a must for counting down to the festive holidays in late December. This practice, which traces its roots to Germanic traditions, has become a powerful marketing tool over the last century, with just about anything and everything finding success in this mini serial format—which often flies in the face of the eco-responsible direction many brands have been taking in recent years.