Ali Sethi's song "Pasoori"—roughly translates to "difficult mess"—was 2022's most-searched song on Google, offering a melodic metaphor for the conflict between India and Pakistan
A tale of forbidden love with an infectious hook, Ali Sethi's song "Pasoori" has become an international phenomenon, fusing poetic tradition with global beats to fuel the rise of the Pakistani singer's star.
The Punjabi track whose title roughly translates to "difficult mess" was 2022's most-searched song on Google and has surpassed half a billion views on YouTube, offering a melodic metaphor for conflict between India and Pakistan in the form of an impassioned love song with an eminently danceable flow.
The song's origins stem from when Sethi was asked to pen a song for the popular Pakistani television program Coke Studio, which occurred just after an experience where an Indian broadcaster had pulled out of a creative partnership because the 38-year-old is Pakistani.