Hundreds of gamers and collectors flocked to the Van Gogh Museum after the partnership with Pokémon Company was launched in a bid to get their hands on one of the merchandising items
In recent years, museums with a strong reputation have stepped up co-branding operations with brands. Amsterdam's Van Gogh Museum is no exception, as demonstrated by its recent partnership with the Pokémon Company. However, the art establishment was forced to put an end to this initiative due to the huge success of the merchandising resulting from this surprising collaboration, which ended up creating some issues.