Forget sneakers with soles that give off flashes of light with each step, or even those with built-in glitter. Heineken has managed to incorporate beer into the soles of a pair of sneakers to promote its new lager
These latest must-have sneakers may not be to everyone's taste, but for beer lovers, they could really raise the bar. Heineken has managed to incorporate beer into the soles of a pair of sneakers to promote its new lager.