Vacations are not just about relaxing on the beach or exploring the mountains. They can also be a time to level up your amateur sports interests and train like an Olympian with top-notch coaches at the most luxurious spots
Olympics in Paris, T20 World Cup in the US, Wimbledon in the UK, the upcoming European leg of the Formula 1 season, the Euro in Germany—2024 is an exhilarating year for sports fans. No wonder they are out and about.
Daily headlines talk about the boom in the travel and tourism sector. A recent World Economic Forum study observes that the industry will soon surpass the levels seen before the pandemic. And sports tourism appears to be playing a big part in this spurt.
According to Thomas Cook, 23 percent of Indian travellers consider sporting events when choosing their next travel destinations. The travel agency is anticipating 200 percent growth in this segment in 2024, as they witness a 20 to 25 percent uptick in interest in major sporting events across the globe.
“The high-end Indian outbound travel market is increasingly embracing sports tourism, driven by a deep-rooted passion for sports, favourable economic factors and a desire for unique travel experiences. This trend not only benefits travellers but also contributes significantly to the global sports tourism market,” says Rajeev Kale, president & country head, holidays, MICE, visa, Thomas Cook (India) Limited.
But what if travelling in the name of sports goes beyond being a mere spectator to watch the action up and close? What if the desire is to at least level up? It may not be about finding a coaching institute and devoting hours on days to be an athlete—what if one just has the desire to perfect the swing on the golf course, better the serve on the paddle court, work on volleys on the tennis court, or even improve footwork just to win the box cricket match with friends?
(This story appears in the 14 June, 2024 issue of Forbes India. To visit our Archives, click here.)