Platforms such as Spotify and Apple offer monetization solutions for creators of audio programs, but with varying degrees of success. We take a closer look
Podcast makers are trying to capitalize on the popularity of the format by offering paid subscription packages for such audio content
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You can't have missed the fact that podcasts are a hot commodity. Recent statistics suggest that there are 120 million "podcast listeners" in the US, a number that has increased by nearly 30% over the last three years and which is projected to reach 160 million by 2023. The pandemic has a lot to do with it. In pre-pandemic times, people used to listen to podcasts to entertain themselves in the car or on public transport. Now they've made their way into our homes along with smart speakers, and it's not uncommon to dive into one of these pocket-sized audio formats while cooking, gardening or even before bed.