Faced with this situation called "eggflation", consumers are getting together to find alternative solutions, sometimes on the edge of legality and sometimes revealing depths of creativity and humour
Up to 10 dollars for a dozen eggs! That's what some people found themselves paying for a carton of eggs in California. In the United States, the avian flu as well as the soaring prices of energy and raw materials are indeed weighing very heavily on the price of eggs displayed in stores. Faced with this situation called "eggflation", consumers are getting together to find alternative solutions, sometimes on the edge of legality and sometimes revealing depths of creativity and humor.
In the United States, one special supermarket offer got so much attention that it has ended up making the rounds of social networks. Walmart posted a deal that allowed customers to buy a carton of 18 eggs for two dollars. The photo of the shelf, first posted on the store's Facebook account in Kentucky, generated thousands of comments. One California resident, for example, points out that the same 18-egg carton (without mentioning whether it's Walmart or another distributor) costs 11 dollars in their area. The price is so low that some internet users question whether the eggs have a short expiry date, working on the assumption that 'if it sounds too good to be true then it must be.'
The 'enthusiasm' generated by this post is indicative of the high prices and relative scarcity of eggs on the market. Prices have soared by 60% in a single year through the end of 2022, giving rise to a succession of puns in the American press around the term "egg" such as "eggcited." The context itself has prompted the creation of a new term, "eggflation" to refer to the surge in egg prices.
Eggs have become so expensive that web culture has taken to creating various memes about them, comparing them to cars at astronomical prices or creating images like eggs in the refrigerator under lock and key. Some videos also suggest that chickens are at risk of being stolen because of the situation. Others draw parallels with the underground "speakeasy" bars where alcohol was sold under the table in the United States because of Prohibition in the 1920s.