Nothing is too good for man's best friend, and luxury brands have understood this
No longer content with just dressing humans, Gucci, Prada and Christian Louboutin are now also catering to their pets. And it's a successful move! Clothing for four-legged friends is booming, so much so that the biggest luxury brands are getting in on the act, offering animal looks that are more stylish and extravagant than ever.
Are pets becoming fashion icons? Some would say that it's nothing new, although it was previously limited to the dogs and cats of stars and to petfluencers, the animals that are popular on social networks. Take Doug The Pug, for example, a pug from Nashville followed by 3.7 million users on Instagram—almost as many as French human influencer Lena Situations, a fashion favorite—and who is as cute as he is stylish. Now, luxury fashion houses are working on designing complete collections for pooches, who can now step out looking just as stylish as their owners.