If K-beauty still (very) clearly rules supreme when it comes to skincare, social networks have seen the emergence of new trends from the four corners of the globe in recent months
Now, G-beauty, C-beauty and even T-beauty are up and coming, celebrating the rituals of neighboring, as well as more distant, countries
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After K-beauty and J-beauty, which have a growing number of followers worldwide, new beauty routines are emerging, celebrating the rituals of diverse global populations. These days, G-beauty, C-beauty and T-beauty are the latest trends for those in the know. So what lies behind these mysterious names?
If K-beauty still (very) clearly rules supreme when it comes to skincare, social networks have seen the emergence of new trends from the four corners of the globe in recent months. In 2021, J-beauty progressively made a place for itself in the cosmetics landscape, surfing (notably) on the wave of a minimalist beauty trend—spanning science and tradition—and drawing a global crowd of followers along the way. Now, G-beauty, C-beauty and even T-beauty are up and coming, celebrating the rituals of neighboring, as well as more distant, countries.