Video games play an essential role in the lives of Generation Alpha (people born after 2010), according to Newzoo's Global Gamer Study 2023
Young people belonging to Generation Alpha, born after 2010, love video games. In fact, this is the generation that devotes the largest share of its entertainment time to this activity, ahead of streaming sites and social networks. And Gen Alpha kids don't just play games, they also like to watch gaming content or streamers, or join gaming communities. In fact, video games have become an integral part of the daily lives of this generation.