Should we believe brands and companies when they talk about "carbon neutrality" or "carbon offset"? Experts advise being careful
Should we believe brands and companies when they talk about "carbon neutrality" or "carbon offset"? Image: Fascinadora / Shutterstock
Should we believe brands and companies when they talk about "carbon neutrality" or "carbon compensation"? Here are a few tips from France's Agency for Ecological Transition Ademe that will help you detect the greenwashing that is hidden behind these corporate promises of carbon neutrality.
Ikea, Apple, Carrefour... These large companies, as well as many countries, have recently committed to achieving carbon neutrality in the coming decades. In other words, to store as much CO2 as they emit. An ambitious announcement, which does not fail to produce its small effect. But in reality, the very concept of "carbon neutrality" has been largely misused and abused, as Ademe points out in an expert opinion published in February.