After moving into podcasts, radio is now turning to the metaverse. The goal: to reach new audiences while helping to shape the musical experience in this virtual universe
Streaming service Audius has launched the first FM radio tower in the DeFi Land simulation game.
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Few centenarians follow trends quite as much as radio. After moving into podcasts, the medium is now turning to the metaverse. The goal: to reach new audiences while helping to shape the musical experience in this virtual universe.
'Metaverse' is the word on the lips of all Silicon Valley's tech giants, ever since the Facebook boss, Mark Zuckerberg, announced plans to rename his company Meta. For its most avid supporters, this concept is destined to replace the internet as we know it. Used to technological revolutions, music professionals are increasingly wondering about the place that music will occupy in this virtual universe.
The streaming service Audius has taken the lead by launching the first FM radio tower in DeFi Land, a farming simulation game that aims to teach gamers the principles of decentralized finance. This facility allows Audius subscribers to listen to a variety of music while cultivating their land and tending to their farms. They currently have access to six different radio stations: hip-hop, rock, electronic music, jazz, LoFi and one dedicated exclusively to the most popular songs on Audius.
For now, only a few testers are able to use DeFi Land to acquaint themselves with decentralized finance, the concept that offers an ecosystem of financial services without intermediaries. The game will be available to more gamers and amateur traders in the coming weeks, as DeFi Land announced via its Twitter account.