Tencent Music Entertainment has recently partnered with Billboard to launch the "Chinese Music Gravity" project. The aim is to promote Chinese artists internationally
South Korea has become a model of "soft power" thanks to K-pop. Its neighbor and rival, China, hopes to do the same with its own music productions. To this end, Tencent Music Entertainment has recently partnered with Billboard.
The alliance leverages the cutting-edge technologies developed by Tencent Music Entertainment (TME) and the renown of the Billboard brand to promote Chinese artists internationally. To achieve this, the two organizations will soon launch the "Chinese Music Gravity" project.