It was via an Instagram Live that Mark Zuckerberg and Eva Chen, vice president of fashion partnerships at Instagram, announced the news, mentioning a new storefront for the avatars of Facebook, Instagram and Messenger users
Web giant Meta is making a major move into the world of fashion after unveiling details of its first digital clothing store. And the firm isn't doing things by halves for the launch of this new kind of retail outlet, called the Meta Avatars Store, offering creations from the likes of Balenciaga, Prada and Thom Browne. A whole world of luxury available in a matter of clicks.
Getting kitted out in Prada clothing isn't within everyone's reach—far from it—but digital fashion could make clothing from the biggest luxury fashion houses more accessible. You might not be able to show off these purchases in the street, but digital fashion buys can be showcased on social networks, and in the metaverse, by dressing your avatar as never before. This is, in any case, the idea behind the recently unveiled project from the Meta group, helmed by CEO Mark Zuckerberg, which is gearing up to launch its first digital clothing store, the Meta Avatars Store.